Imagine looking at an ad with a sexy, half naked girl sitting on a sink straddling a handsome man who has his shirt off. The average person would think this ad was selling something sex-related, but surprisingly it is an ad for Candies perfume. Currently, more and more ads are made to look sexual because the new motto is “sex sells.” Typically, cologne, perfume, and alcohol ads seem to have the most sexual content in them. They use sexual content to tell their products. This seems odd because these products really have nothing to do with sex. For example, an ad for SKYY Vodka shows a man from the waist down with his legs apart, a bottle of vodka in his hand, and a woman wearing a skimpy bikini top lying underneath him.
http://www.bgsu.edu/departments/tcom/faculty/ha/sp2003/gp1/Article1.html
Paraphrase
Although it may seem as if sex is what is being sold in many of the advertisements, it is not. Advertisements such as SKYY Vodka, perfume, and cologne are not trying to sell sex, the are just advertising it so more people can buy their products.
Summarize
A girl laying between a a guys legs, both whom are half naked are only advertising alcohol, 5KYY Vodka. "Sex sells" is the new motto in our time, so companies do what is eye-catching to its' consumers.
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